Pure McCartney VR

Pure McCartney VR is a series of virtual reality (VR) documentary shorts. As part of the launch of PURE McCartney (a career-spanning compilation album), each of these immersive VR experiences delve into the stories behind some of Paul’s most iconic songs.

Fans will embark on a personal journey with Paul as he recounts memories and anecdotes related to various tracks, while sharing archived and never-before-seen footage. Filmed in his private home studio, the PURE McCartney VR episodes, which chronicle Dance Tonight, Coming Up, My Valentine, Mull of Kintyre and Early Days, were released episodically until the album launch on June 10, 2016.

In building the series, the team sought out the creative expertise of some of the most innovative minds in the business, including award-winning Director, Tony Kaye; Producer and Soundscape Architect Geoff Emerick; and Executive Producers Cliff Plumer, Lucas Wilson and Doug Allenstein. The resulting VR experiences include not only high quality cinematic VR, but digitally remastered and spatially oriented ambisonic audio mixed in Dolby Atmos. This project marks the first time an original Paul McCartney track has been remixed in Dolby Atmos.

“It is an honor to be part of such a tremendously talented team of artists, tasked with documenting the thinking of this great man, in order to bring his fans a new means of experiencing some of his greatest songs. His musical genius is now on display for the world in an entirely new light.” Tony Kaye, director for PURE McCartney VR

“We used to see artists connect with their fans through album covers and liner notes but that personal expression, and deeper understanding of the music, has diminished over the years. With virtual reality, Paul McCartney is taking the most innovative step yet; he’s connecting directly with his fans, to share his innermost thoughts and experiences, in an entirely new, personal and immersive way.” Cliff Plumer, president of Jaunt Studios